Good Question! Let's start by defining how "split-testing" works.

Direct marketers know that every word on every sales page helps make a sale... or lose it. Not only that, the fonts, the colors and the layout all contribute to making a sale... or losing it. That's a fact.

So, if we look up at the headline for this sales page and decide to change a single word... or even leave out one word, we could test the effect that has on on our conversions. Then if we were to rotate the sales page so that every other visitor saw the headline with that word and the other 50% of visitors saw the headline without that word... that would be "split testing" or "A/B testing".

After a few dozen sales, we could see, with real data, which version of that headline contributed to more sales. Imagine that. A single word, a change in color or size of a headline, or any ather variable, can increase your sales. That's exciting.

It's also overwhelming. Think about all of the variables that could be tested on any sales page... colors, fonts, layout, headline, product description, guarantee, call to action, pictures... wow! That could take a hundred years of split testing to find the best combination.

Multivariate testing is the solution. You load up all of those variables (ie: headline, product description, product picture, guarantee, etc.) into the multivariate testing system right at the beginning (athough you can add more later). With multivariate testing, the software randomly selects a version of each variable every time a new visitor comes to the sales page.

But it isn't totally random! The very first time you make a sale... the software goes to work. It will now start to show the version of the variables that made the sale more often. It doesn't show them all the time because there might be other versions of those variables that actually sell better. But the software "learns" with every single sale and shows the versions of each variable that are more likely to make a sale. Automatically!

That's the basics of multivariate testing. It's a powerful way to put your sales letter on autopilot and allow it to "learn" how to sell better... and automatically make the adjustments to increase your conversion rate!

How Does The Software "Learn" Which Variables Are More Profitable?

It's really pretty simple. It keeps track of what versions are being shown to which visitor. It does this by IP address in special files right on your server.

That means a visitor can come back again and again and still see the exact same sales letter. It also means that they can make a purchase a year later and MuVar can still match up that purchase with the variables that were shown to that customer on the sales letter.

That's exactly what it does. Then it calculates a "visitor value" for each version, for each variable, based on the price of the product (which you tell MuVar during the installation). That visitor value is then used to "bias" a random number generator to show more profitable versions of each variable more often.

Automatic is Awesome, But What Reports Are Included in The Software?

There is a report that shows every version of every variable. It includes the following statistics for each version of each variable:

1. Number of vistors who have seen this version.
2. Number of sales from visitors who saw this version.
3. The total amount earned from this version.
4. The conversion ratio of this version (the percentage who bought)
5. The visitor value of this version (the average amount earned per visitor).

Since the software uses the visitor value to determine the odds of any particular version being shown to a new visitor, this report also shows you the most likely makeup of the sales letter that is being shown to new visitors.

That's it. The risk is all mine. The next step is yours. You understand what you will receive. You know that there is an 2 month no questions asked, money-back guarantee. Go ahead and click that order link below.